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Did you know that email marketing sees an average ROI (return on investment) of 4300%?! Well, you do now ma friend and if you don’t have an email list yet you may be thinking that you should probably get cracking! So many new entrepreneurs think that building an email list and adding email marketing to their to do’s is something for another day, but I’m putting my foot down and insisting that it needs to be one of the first things you do when you start a business, because the benefits are simply outstanding 🤩!
If you’re still feeling a touch bamboozled, don’t worry! I’m gonna dig into all the how’s, what’s & whys of email list building and where the best place to get started with your new email marketing strategy is too! (Spoiler alert: Flodesk is where it’s at… and you can try them completely free!)
Starting An Email List Can Feel Terrifying
Now, I get it.
If it’s early days for your business, you are probably wrapped up in all the shiny, important tasks to get your product or service out there. Or, if you’re like I was when I first created my website, you may just be swimming along hoping you’re going in the right direction.
With all the ‘things’ that need to be done to get your online presence… online, it can be super easy to ignore and put off the idea of creating an email list.
There are some super common excuses I hear from clients as to why they haven’t started their email list yet or are putting off firing up their email marketing strategy.
– I don’t have the time to add anything else to my plate
– I don’t want to learn another complicated system or platform
– I don’t have the money to invest in something else yet
– I don’t have an audience
– I don’t have anything to give to an email list as well as writing blog posts/Instagram posts, reels, stories etc./filming YouTube videos
– I don’t think an email list will be worth the time and energy
– I don’t even know where to start!
I hear you, I do. It can be scary taking on something else new when you’re barely bobbing above the waterline of all the other platforms, systems and schedules you’re already trying to keep afloat.
Email marketing isn’t a gimmick, a passing fad or a shiny new object. It can become the core of your overall strategy that allows you to build a loyal, engaged following from day dot who love what you do and what to come along for the ride. Building your email list from the outset of your business can also lead to higher conversions when you launch your product or service!
Top marketer Neil Patel says, “Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.’
You can end up saving yourself time, energy and money by starting your email list early. Social media moves at such a fast pace, with every changing algorithms’ and new features, that it can take a long time to build an engaging & eager following.
Plus at any time, you can lose that audience.
We’ve all heard horror stories of creators who got banned out of the blue from Instagram or had their Facebook Groups shut down without warning. Building your email list early protects you from being penalized by other platforms and potentially losing your entire audience.
Build Long Term Relationships, Instead of Fleeting Romances…
How many times do you visit a website, love what’s in front of you… then get distracted and close it down never to return?
We all do it. Humans have an incredibly low attention span – it’s got much lower since the introduction of social platforms and availability of mobile devices – which can see a revolving door of visitors to your website who don’t buy, and don’t come back.
Not if you have an email list though! 1-2% of your website visitors will opt in to your email list, if you have one.
My first year online, I didn’t have an email list. My first year online, I missed out on hundreds of subscribers to my email list.
The facts are email marketing can be a huge asset to you and your business. Starting early also allows you to take the time to figure shiz out, make mistakes and perfect your email list building & nurturing from day dot.
Be warned, starting your email list earlier than you feel ready for can lead to certain ‘side effects’ including:
– Squeals of delight when you get new subscriber notifications
– New relationships with awesome people
– Confidence boosts as people engage with your forms & emails!
– Your ‘people’ will see your goods more often and start looking out for you on social media = high engagement on other platforms #winning!
– You’ll make your mistakes early on, learn and improve; by the time your list is larger and you’re ready to sell to them, you’ll be a pro!
– You’ll make more money!
– You might have some fun with email marketing
– You’ll have a pool of your ideal customers to gain insight from when you need it
– They might tell their friends about you, who might tell their friends about you, who might tell…
– You’ll have more brilliant content to create Pins for your Pinterest account
Flodesk makes all of this super simple too!
When it comes to starting your email list and kicking off your email marketing strategy, you really don’t need a lot! I’ve pinned it down to 5 essential things:
1/ a website or domain
2/ an email linked to that domain
3/ a subscription with an email service provider
4/ something to talk about to your audience, which hopefully if you’re starting a business or blog you’ll be good for!
5/ an offer to encourage website visitors to hand over their email address
That’s it! The bones of email marketing is inviting people to opt in to receive something from you via email. Once they hand over their deets, they are added to your email list for you to send to.
Thanks to awesome companies like Flodesk, you can automate this whole process!
Flodesk is the fastest-growing email marketing platform helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers—all without a website.
Flodesk is perfect for anyone looking to send awesome emails – that’s you, right?
Their members are primarily small business owners and creators like: artists, authors, attorneys, bloggers, brick and mortar shops, business and life coaches, marketing consultants, eCommerce shops, fitness professionals, graphic designers, photographers, wedding industry professionals + more!
CEOs Martha & Rebecca came together to make email marketing simpler and more beautiful! 2 and a half years later Flodesk is a multi-million dollar business that is still standing by its core values!
Flodesk is by far the easiest platform to start your email list on and continue growing your email marketing expertise over time! The simple user interface within Flodesk makes it easy to create a Form to allow people to join your list, a Segment for those subscribers to be ‘put’ into by the system and Emails to send regularly to those subscribers.
One of Flodesk’s superpowers is their Workflows, which allow you to set and forget an email sequence of your choice in advance, that can be automatically delivered to new subscribers the moment they join your list.
Automation is Queen – you never need to worry about whether your Subscribers have received their discount code, free download or welcome emails!
Plus, because Flodesk really cares about their members too, they opened up a free education platform in early 2021 – Flodesk University – where collaboration with their members has led to invaluable email marketing tutorials.
They can help even the most email-phobic business lady to get a head start on a highly engaged email list of loyal fans!
Email Lists, Flodesk & Squeals of Excitement
Starting your email list with Flodesk will have you converted in no time, as you start creating & sharing their stunning forms and sending beautiful emails without the overcomplication you may find in other platforms!
The best bit is, you can test out all of Flodesk’s features and see the benefits for yourself by signing up and using the code SAMDOYLESENTME! You’ll unlock not only 30 days to use Flodesk completely free of charge but you can also lock in 50% off your first year off Flodesk if you love it and upgrade to a paid plan!
You Got This!
Now you know why you should be building an email list & have the tools to get started for free with Flodesk, but what about how to get people to sign up? I’ve got PINTEREST STRATEGY for you to read next to help you with that!