I’m a strong advocate for having a solid Pinterest strategy to grow your audience and make more money from your business. It is my favourite non-social, social media platform. That’s right, I said it. Pinterest is not a social media platform. It’s closer to Google than Instagram though takes elements from both; the strong SEO and content delivery algorithms aligned with beautiful engaging content. So it’s easy to understand why you might be feeling like a rabbit caught in headlights at the thought of setting up and managing a Pinterest business account.
You are not alone, let me tell you that straight off the bat! So many online business owners shy away from Pinterest because it seems complicated. Creating content for Pinterest may seem daunting, especially if it’s your first swaray into the visual search engine world, but the reality is that it doesn’t have to be scary, time consuming or . In most cases, you already have a wealth of content just sitting and waiting to be transformed Cinderella style into the most pinnable Pins you ever did see. And with a bit of Bibbidy-boobidy-boo magic, you’ll soon see your own Pinterest audience grow to 1 Million and beyond, just like mine did once I learned how to create content for Pinterest strategically.
Don’t let fear of striking out keep you from playing the game!
Pinterest became a powerhouse of traffic and income for me once I lifted the lid on some of the most common myths that prevent entrepreneurs from utilizing Pinterest to its full potential.
The big one I hear time and time again is that every pin created should always be linked to brand new content, and I totally get why this misconception has spread around the entrepreneurial world like wildfire.
A bit like Chinese whispers, the truth often gets diluted and confused the more people it’s shared through. What is the actual Pinterest guidance for success on the platform? Fresh content. Not fresh blog posts, but fresh and unique pins.
“Is that really any better Sam?? That still seems like a lot of content I need to create when I’m writing blog posts, recording podcasts or youtube videos and posting on social media sites too!”
The answer is a bit of yes and a bit of no.
Pinterest can be a piller of your marketing strategy
You see, the beauty of Pinterest is that you can take one piece of content that you already have – a blog post for example, and you can keep creating fresh new pins for it for months or years after its publish date.
Like anything, it can take a while to get to grips with a new platform while you learn the ins and outs of what works and how to find your people. When you do though, the results with Pinterest come in faster than I’ve seen using any other platform! In 3 months of creating and strategically sharing content in 2020, I saw my audience grow to just shy of 1 million on Pinterest, which a steady stream of traffic to my website and grow in my email list.
Goal achieved woop! My list was growing exponentially and it was all thanks to Pinterest. Like a snowball effect, once you get rolling the momentum carries you on, reaching more and more of your ideal potential customers.
I get it though. The idea of figuring out what you need to do makes you feel exhausted before you even start. Most likely, you’re telling yourself right now that this is going to take so much time to do, and that you’ll need to squish it into your already jam packed schedule.
Like all good intentions, maybe you already have a list of Pinterest ideas or notes sat gathering dust from that time you were determined to unravel the Pinterest mystery… and then got distracted by changing your theme, shifting your focus or updating your brand colours (Guilty. As. Charged.)
Make your Pinterest Strategy do the heavy lifting…
As a Mum of 3 under 7’s, working full time at Flodesk and managing my own jam packed schedule of gym, swim, household chores and social events, I can promise you I spend no more than 4 hours a month creating content for my Pinterest account.
That’s right. 1 hour a week to create and schedule all my Pinterest content. This is something I have honed over the past few years to become streamlined and replicable. It’s now a process I can complete on autopilot whilst catching up on my favourite Netflix shows.
Want to know my secret?
I work smarter not harder. I’m sorry I just can’t help the old clichés, but it’s true! Rather than wasting the precious energy I had stressing about the mountain of content I need to create to be successful with Pinterest, I took a look at the wealth of assets I already had at my fingertips.
You can create a Pin for anything on your website or related to what you do as long as it has a URL. So many online entrepreneurs throw in the towel at the idea of linking to blog posts, but as long as it leads to your website and is driving traffic to your goal – whether that be list growth or sales – you can make it Pinnable.
Let’s have a quick snapshot of what that could look like:
- Blog posts
- Your homepage
- Your about page
- Your contact page
- A landing page for your freebie
- Your sales pages
- Your free discovery call scheduler
- Your Shop
- Individual products
- Testimonials or reviews
- Your social links page
- Your main blog posts page
- Podcast episodes
- Youtube videos embedded on your website
- Repurposed Newsletters on your website
The list goes on and on….
It may not look like much at first glance, but once you realise that every month or quarter, depending on your strategy, you can create 8-10 new pins for each asset you have, suddenly the amount of Pinterest content you have available explodes.
Ready for some quick figures? If you have 10 blog posts on your website, plus 5 main pages (Your homepage, about page, contact page, blog page and shop) plus your main landing page and you created 10 pins for each of those, suddenly you have 160 pins you can create and schedule to your Pinterest account. That’s over 50 pins per month straight into the rotation before we even talk about new content, 3rd party content or repinning!
With some handy Pinterest templates, which you can totally create yourself in Canva, a bit of SEO magic and a way to track what & when you’re pinning, Pinterest will soon become your business bestie.
As time goes on, you’ll get faster at creating new content, you’ll get better at analyzing what’s working and what isn’t and month on month you’ll be rewarded with an increase in your traffic, subscribers and income. I mean who can really say no to that?!
If you want a quick and easy way to find relevant, quality Pins from other creators that you can also pin to your account, check out this post!
The final word on your Pinterest Strategy?
Here are my top 5 tips for becoming a Pinterest Powerhouse!
Don’t let content creation fear hold you back. You have everything you need already at your fingertips. So start by working out your goal – are you planning to grow your list or are you trying to make more money – and then list all the assets you have that you can drive traffic to in order to achieve it
Create 5-15 Pinterest templates. Include an on point, curiosity driven headline that will make people want to click, your branding so it’s recognisable in the search and a relevant image, whether that’s a stock photo, graphic or mock up of your freebie!
Use a spreadsheet or document to pre-write variations on your Pin headlines so each Pin has a slightly different take on the asset’s title.
Use those templates! Create create create and remember to switch up your colours and images by changing angles and aspect ratios on images so each pin is unique and ‘Fresh’.
Schedule the shiz out of it! And if you’re feeling extra, test out the interval scheduling feature on Tailwind to make your content last even longer!
Your Pinterest Strategy 2022 is only a few pins away.
Hopefully, you feel a bit less overwhelmed at the idea of kicking off your Pinterest strategy and inspired by just how easy it is to create content from what you already have.
Starting anything new is never easy. There are new processes to learn, tips and tricks to follow to make your life easy, and best practices to follow to maximise the potential of the hard work you’re putting in.
But as a Cinderella once said ‘Don’t let the fear of striking out keep you from playing the game’. The best way to learn and improve is to get stuck in and work out the magic as you go. I have no doubt that once you begin creating regular content for your Pinterest strategy you’ll get addicted to the results and find ways to make it easy and fun for you too, just like I did!
And if you need any extra helping hand, then why not sign up for my Free 5 Day Pinterest course and learn the bibbidy-boobidy-boo even faster!